Strategic map
The infographic follows a logical sequence: it first presents the vision, then outlines the objectives, and finally defines the lines of action. The central idea is to show how the Plan’s objectives connect with internal actions and organizational measures.
Vision Axes
Three axes frame the Plan’s vision and guide its objectives and strategy:
Axis 01: To be a benchmark in services, infrastructure, and technology, built on knowledge and innovation.
Axis 02: To strengthen public–private collaboration ecosystems and strategic alliances.
Axis 03: To contribute to the sustainable development of Navarra and to its leadership through a public‑service vocation.
These axes are translated into 10 vision objectives, grouped into four areas.
Vision Objectives
(10 objectives grouped in 4 areas)
Citizenship
- Ensure that the services provided by NASERTIC are recognized as useful by citizens.
Public Administrations and Public Sector / Collaboration Ecosystems
- Promote the sharing and efficient use of infrastructure and technology in Navarra.
- Contribute to the development of new public–private ecosystems.
- Improve the customer experience in the delivery of our services.
- Contribute to strengthening the private sector within the scope of our activities.
Dynamic Stability
- Achieve economic sustainability in infrastructure and technology investments.
- Invest in infrastructure and technology that meet the needs of stakeholders and society.
- Ensure financial stability and contribute to the development of CPEN.
Navarra
- Contribute effectively to the sustainable development of Navarra and to territorial balance.
- Help position Navarra as a social benchmark in innovation, infrastructure, and technology.
Strategy
The strategy is divided into two perspectives. In the internal activity perspective, each action is followed by numbers in parentheses that indicate which objective(s) (1–10) it contributes to.
Internal Activity Perspective
(numbers in parentheses indicate objective alignment)
- Implement new transversal services that provide value (1, 4, 5).
- Maintain user and customer satisfaction by fostering an “internal customer” culture (1, 4).
- Improve communication channels with clients to understand and address their needs (4).
- Optimize response times and quality for each service (4).
- Increase collaboration with educational institutions to develop the talent of the future (9).
- Ensure meaningful, high-quality participation in R&D&I projects (3, 5, 9, 10).
- Consolidate existing alliances and networks, and promote new ones by contributing knowledge and specialization (2, 3, 5).
- Promote new economically sustainable models for the use of infrastructures and technologies, and optimize existing ones (2, 5, 6).
- Participate in the adoption of innovative equipment and technologies that facilitate the region’s development (2, 5, 9, 10).
- Work collaboratively with the private sector in the delivery of our services (5, 9).
- Advance in the sustainable use of resources and decarbonization (6, 7, 9, 10).
- Facilitate the development of innovation ecosystems by assessing their social impact (3, 5, 9, 10).
- Promote the dissemination and awareness of the purpose and vision, reinforcing the Navarra Brand (1–10).
Organization, Values, Culture, People, and Knowledge Perspective
In this second perspective, the infographic does not show numbers linked to each action. The lines of action are:
- Strengthen talent and technological capabilities.
- Improve efficiency by simplifying processes.
- Reinforce commitment and responsibility.
- Foster internal innovation.
- Accelerate digital transformation.